The shipping company Pullmantur Cruises It is repositioning and redefining its product and brand under the slogan "Moved by You". The objective of this campaign is to increase quality with a new value proposition, while maintaining the focus on the Spanish market.
The company's new offerings were presented at an event for travel agents in Madrid, as they are the key influencers in cruise sales. Therefore, Pullmantur wanted them to be the first to learn about its value proposition. the company, which wants to differentiate itself from the competition, because of its quality and not so much via prices. During the event, haute cuisine, courtesy of chef Paco Roncero, and fun shone through with the entertainment team from Ushuaia Ibiza. Paco Roncero, with two Michelin Stars, will be the one who designs the gastronomic offer that Pullmantur will offer next season on board all its ships.
The Pullmantur management team detailed The four pillars of the Movidos X Ti campaign: gastronomy, with an improved all-inclusive concept; the excursions, with a selection of the offer and rationalization of prices; the entertainment on board; and the facilities, with a significant investment in the fleet to increase its performance.
Pullmantur continues to bet on cruises designed specifically to satisfy domestic passengers.
During the presentation of the campaign it was also announced that the Monarch will travel across northern Europe during the summer season and that there will be changes to the itineraries for the new season, in order to gradually introduce the Spanish market Caribbean cruises.
Pullmantur recently presented a preliminary data release, with which It expects to close with a 10% increase in its passenger volume. and continue growing at the same pace.
Driven by You: reinforced pillars and customer focus
This repositioning is based on the active listening and in two transverse levers: innovation y continuous improvementThus, each pillar (gastronomy, excursions, entertainment and facilities) translates into concrete actions that elevate the experience of the Spanish-speaking passenger.
Gastronomy and all-inclusive evolved
The signature of the renowned chef Paco Roncero is embodied in a menu reformulation that powers Spanish and Mediterranean flavors, with a better selection of products and new cooking procedures that optimize quality and consistency across all ships.
El Genuine Pullmantur All Inclusive is reinforced with leading national and international brands in beverages, guaranteeing variety and superior standards. For those seeking added personalization, the cruise line offers scalable packs and options such as Favorite Pack, Total Pack and the modalities All+1, All+2 and All+3, ideal for adapting the experience to each travel style.
Themed excursions and intensity levels
The proposal on land is reorganized in thematic families that facilitate the choice: Food, Relaxation, Culture, Family, Fun & Adventure y NatureFurthermore, each excursion can be experienced with different intensity through the levels Get to know, Discover y feelsThis allows the pace to be adjusted according to passenger interests and profiles.
This healing involves a price rationalization and a more refined selection of local suppliers, bringing authenticity and better value for money at every stage.
Featured itineraries: Northern Europe and the Caribbean
the vessel Monarch strengthens the positioning in North Europe with two iconic routes: Northern Fjords y Baltic capitals, including strategic overnight stays in San Petersburgo y Stockholm to enjoy more time at your destination.
At the Caribbean SeaPullmantur boosts demand with itineraries designed for the Spanish-speaking traveler. Caribbean Islands (aboard the Zenith) travels Santo Domingo, La Romana, St. Maarten, Antigua, Saint Lucia and Barbadosprioritizing nature and beaches. Legendary Caribbean (in the Monarch) combines history, culture and relaxation with stops in Puerto Limón, Colón, Cartagena de Indias, Jamaica and Grand CaymanThe shipping company also maintains departures from Antilles & South, with stops at Cartagena de Indias, Colón, Curaçao, La Guaira and ArubaCertain programs include flights included or optional to make the trip easier.
To bring the product closer to the national customer, Pullmantur facilitates new Ports of embarkation in Spainas the Vigo y Alicante , when operations allow.
Entertainment, facilities and boosting the Spanish passenger and groups
On board, the shipping company enhances a Spanish entertainment with specialized animation teams, shows, and activities for diverse audiences. At the same time, it invests in facilities that enhance comfort, connectivity and functionality of common areas and cabins.
The proposal maintains as its central focus the Spanish passenger and integrates needs of groups and MICEwith a variety of lounges, dining options and dedicated care team that supports organizers and guides with constant communication.
With this evolution, Pullmantur consolidates a coherent value proposition and focused on quality: recognizable and carefully prepared cuisine, clear themed excursions, entertainment in our language, and featured itineraries in the Caribbean and Northern Europe, all under the spirit of Driven by You.