Samsung will be the company in charge of fully equipping MSC Cruises' next-generation ships, In them we will find everything from screens and televisions for cabins and public spaces, to specialized equipment for on-board medical centers.
MSC Cruises is immersed in a multi-billion euro expansion with which will multiply the capacity of its fleetSeven new state-of-the-art ships, which we now know will be technologically equipped by Samsung. They will enter service gradually. within the innovative Meraviglia and Seaside projects.
Samsung will start equipping the MSC Meraviglia (wonder in Spanish) and the MSC Seaside, ships that will be launched in different seasons, and that have become the benchmark for a new generation of connected and much smarter cruises.
Samsung will provide MSC Cruises ships under construction with digital solutions and equipment: Visual displays, HDTV flat screens for the booths, others for the public areas, signage digital such as, for example, augmented reality mirrorsas well as signage systems and video walls designed to provide clear information in multiple languages.
Regarding Samsung mobile applications and solutions will work for smartphones, tablets and virtual reality accessories and a 360º digital experience, creating a fully integrated ecosystem that connects with the MSC for Me digital innovation program and with future AI-based tools.
On behalf of Samsung Italy, its president, Carlo Barlocco, commented: “Samsung has always been committed to providing its technology to improve people's quality of life and help companies become more competitive.” This alliance with MSC Cruises It allows that philosophy to be brought to the world of cruisesintegrating screens, tablets, and advanced medical equipment to offer a more complete and safe experience.
Strategic alliance between Samsung and MSC Cruises: truly smart cruises
MSC Cruises, the world's largest privately owned cruise line, announced a long-term strategic alliance with Samsung to fully equip its new generation ships. The agreement includes from Televisions in cabins and public screens to specialized equipment for medical centers and printing solutions for daily operations.
This agreement was signed at Samsung's headquarters in Milan and initially contemplates seven ships from the Meraviglia and Seaside projectsThey all see themselves as smart cruiseswhere technology is integrated into every passenger touchpoint: boarding, onboard life, service information and entertainment.
Among the main categories of solutions Key contributions from Samsung to MSC ships include:
- audiovisual: high-definition flat screens in cabins, public screens in common areas, video walls, dynamic digital signage and interactive mirrors with augmented reality.
- Mobile solutionsSmartphones, tablets and accessories, plus experiences from virtual reality and 360º content related to excursions, activities and promotion of onboard services.
- Medical equipmentsSpecialized technology for onboard medical centers, with advanced diagnostic devices that enhance the health security and the capacity to respond to emergencies.
- Printing solutions: printing and document management systems adapted to the needs of MSC Cruises, both at a corporate and operational level within the ship.
Gianni Onorato, CEO of MSC Cruises, has stated that Samsung is “master of technology"And he underlined MSC's commitment to working with leading partners to offer its customers the ultimate in smart cruises, revolutionizing not only marine architecture, but also the digital experience on board.
MSC Meraviglia and MSC Seaside: the beginning of a new digital generation
From MSC Meraviglia, MSC's new flagship, and for which tickets can now be bookedIt has been described as a sophisticated combination of state-of-the-art technologyLove for the sea, design, and comfort. It is one of the first ships where the MSC for Me program and Samsung technology are globally integrated.
In the case of the MSC Meraviglia and its sister ships, they have been installed more than 3.500 displays distributed throughout the ship. Thanks to Samsung's expertise in hardware, software, and large-scale projects, this entire network of displays is managed from a single point, allowing update content in real time and provide consistent, multilingual information to passengers.
De Meraviglia is constantly being talked about in specialized publications, both for the design of its interior and exterior spaces, and for the luxurious roof of the Promenade that will be covered by a gigantic 480 m² LED screen, A digital sky that will broadcast events, sunrises and sunsets, and starry nights. This solution has been refined on subsequent ships such as the MSC Grandiosa, where the long curved LED screen has won an award. the best customer experience for its innovation in digital signage.
Furthermore, the new boat will be environmentally friendly, as it will not produce any liquid waste and will be able to neutralize its smoke and CO2 emissions. Energy efficiency will be guaranteed by the hull's contours and the propulsion system, demonstrating that the commitment to technology is also reflected in a greater sustainability and respect for the environment.
As I mentioned, reservations are now open for this ship, which will sail the Western Mediterranean during its inaugural season, embarking in Barcelona. This deployment is complemented by other ships from the Meraviglia and Seaside families, which will be added in the future. new screens, voice assistants and connected solutions in all common areas and cabins.
MSC for Me, voice assistants and hyperconnected experiences
The alliance with Samsung is complemented by the ecosystem MSC for MeA global digitization program that integrates a mobile app, connected TVs in the cabins, and numerous interactive information screens throughout the ship. Its goal is to offer every passenger a more personalized and connected experience.
A key feature of this program is the digital voice personal assistant, developed in conjunction with HARMAN International, a Samsung subsidiary specializing in connected technologiesThis assistant, commercially known as Zoe, is a voice-activated conversational tool that uses Artificial Intelligence to communicate, learn, and predict passenger needs.
This smart speaker is available in all cabins on select MSC ships and is capable of answer hundreds of frequently asked questionsThey assist with booking restaurants, activities, and excursions, provide guidance onboard, and offer information on show times and services. All of this is done in several languages, including Spanish, to reflect the cruise line's international character.
One of the key features of this assistant is that it is based on a local solution on the ship itselfInstead of relying on the cloud, this increases passenger privacy and reduces potential connectivity issues at sea. Furthermore, users can deactivate the microphone at any time, strengthening their control over their personal data.
This service integrates with cabin screens, the MSC for Me app, and digital signage throughout the ship, as well as with interactive bracelets connected by thousands of beacons that allow you to locate the children, access the cabin without a physical key and receive personalized notifications based on location.
All this deployment is part of an ambitious digitalization investment plan in the long term, with which MSC Cruises and Samsung seek to set the standard for smart ships of the future and transform the way travelers interact with technology during their holidays at sea.
The result of this alliance is an increasingly advanced fleetwhere design, sustainability and digital solutions combine to allow passengers to enjoy a more comfortable, intuitive and spectacular cruise, from the moment they board until the end of their journey.
