Little by little we are learning about the market strategies of the different shipping companies, and one of the most interesting is that of the British one. Princess Cruises, a subsidiary of Carnival Corporation. The company has announced that, as part of their strategies for the 2016-2017 season, will renew your experience on all your cruises through its program called The Come Back New Promise, an ambitious project that aims to ensure that every passenger returns from their trip feeling truly refreshed.
What does The Come Back New Promise program consist of?
The program The Come Back New Promise It consists of a series of proposals and initiatives carefully designed so that cruise passengers can enjoy not only the ship, but also the nature and different cultures that they visit. The idea is that the trip combines leisure, gastronomy, rest, learning and personalized experiences on board.
One of the keys to this program is the integration of local experiences on every route. That's why the initiatives They include gastronomic samples from the region where the ship is located.With fresh produce and recipes inspired by the ports of call, you not only visit a destination, but you also savor it on board.
Within this culinary offering, the following stand out: Salty Dog Gastropub, a gastronomic space with typical specialties of the English and Irish pubsIts menu has been designed by chef Ernesto Uchimura, founder of Umami Burger, which guarantees creative proposals, gourmet burgers and dishes with a contemporary touch that delight lovers of good food.
Another of the most striking experiences is the chocolate themed tripwhere cacao takes center stage. Workshops, desserts, tastings, and chocolate details are integrated into onboard life, transforming the cruise into a true paradise for those with a sweet tooth. This experience is designed for those seeking an extra touch of themed gastronomy without giving up the rest of the ship's activities.
In addition to the culinary aspect, the program includes improvements in the cabin comfort with a new luxury bed, specially designed to promote rest throughout the journey. In addition, there is image consulting: Tips will be given to help passengers choose their best onboard look, led by fashion expert Stacy London, with recommendations on clothing for gala evenings, informal dinners and daytime activities.
Special onboard experiences: weddings, movies and unique activities
Within the program The Come Back New PromisePrincess Cruises also promotes more personal and emotional experiences. For example, they will be offering weddings on boardwith personalized ceremonies at sea for those who wish to get married or renew vows in an original setting, taking care of details such as decoration, music and photography.
As for entertainment, you'll be able to see outdoor movies on the large screens located next to the pool, a concept known as Movies Under the StarsThis experience allows you to enjoy movies, concerts and special events under the starry sky, with blankets and popcorn, turning the deck into a real floating amphitheater.
A Shark WeekWith themed activities, documentaries, talks, and special content designed for marine wildlife enthusiasts, this cruise offers a compelling experience for nature lovers and those who enjoy educational content on board. While exact dates may vary depending on the ship and itinerary, it's a highly attractive option.
In addition to these experiences showcased in the program, the shipping company is known for offering more exclusive or less publicized activities which can be managed once on board. Among them, some cruise passengers mention elegant dinners at small tables with the captain (which are requested at reception or at passenger services upon boarding), kitchen tours after certain "meet the staff" shows or even the possibility of visit the bridge On special occasions, always subject to availability and with the safety regulations determined by the crew.
Another highly sought-after option is booking exclusive sunbathing areasQuieter spaces on deck that tend to fill up quickly after boarding. These nooks allow you to enjoy relaxation with greater privacy, away from the busier areas of the main pool.
Onboard atmosphere: fun, culture and activities for all ages
On Princess ships you will always find a way to have fun day and nightBeyond the swimming pools and traditional shows, the cruise line offers a comprehensive program of activities on board ranging from cultural workshops to live entertainment.
You can Explore the Princess shops with duty-free products, souvenirs and international brands, participate in their World Festivals that celebrate the different cultures visited or sign up for classes where learn a new skill, such as dancing, cooking, crafts or even activities related to photography and well-being.
For those traveling with children, on board the little ones will find an atmosphere safe and funwith youth programs divided by age and themed spaces for children, pre-teens and teenagersThe activities include crafts, video games, movies, competitions, educational workshops, and games led by specialized instructors, making the cruise line a very attractive option for families seeking balance between rest and entertainment.
Although Princess Cruises has a somewhat more focused approach calm and elegant Unlike other very festive cruise lines, children are welcome and always find their place on board. This allows parents to relax while their children enjoy a program tailored to their needs.
In addition, some cruises offer activities and assistance in Spanishboth on optional excursions and in certain special programs. Traveling with a tour guide and organized tours in our language provides comfort y tranquilityEspecially for those who prefer explanations and coordination in Spanish. These offerings include dance classes, karaoke, contests, and other entertainment, creating a very social atmosphere for those traveling in groups, as a couple, or with friends.
Princess and the Mexican and US markets: prices and passenger profile
In addition to renewing their product, the company reveals that it will focus on the Mexican and US markets, to which it especially offers its journeys through Asia y AlaskaThese are two of its star destinations. These routes combine spectacular landscapes, wild nature, and cities steeped in history, perfectly suited to the type of traveler seeking comprehensive experiences beyond sun and sand.
To gain market share in these markets, Princess Cruises is focusing on making its prices affordable.offering very competitive packages. An example of this are the 7-night Alaskan cruises (one week), with rates starting from around 100 dollars per daywhich is especially interesting when compared to the quality of service and the number of experiences included on board.
One interesting fact that has led the company to invest heavily in the Mexican market is that the citizens of this country are among those who they spend more on boardalong with the Japanese and Americans. This is reflected in their spending in shops, specialty restaurants, excursions, and additional services, so Princess adapts part of its offering to this passenger profile, with more leisure options and details designed for those who want to make the most of every day at sea.
For those who prefer support in their own language, certain specialized operators and programs offer Cruises with assistance in Spanishcoordinating transfers, visits, and activities. This adds an extra layer of safety and comfortIdeal for families, groups of friends, or cruisers who are new to the cruise line and want the smoothest possible experience.
Investment, innovation and spaces for families
In all these renovations Princess Cruises has invested $450 million, a figure that reflects the company's commitment to repositioning itself as a shipping company with a product with excellent care and differentiated. This investment is not only directed towards cabins or gastronomy, but also towards new leisure and relaxation areas.
A good example is the Reef Splash Zone, an ideal area for families of all agesThis space features a interactive water park with a splash pool, water showers and a large whale that "rains" from its tail fin, creating a perfect environment for hours of play and fun.
The area also includes large playground gamescomfortable armchairs and a child-friendly barwhere families can enjoy non-alcoholic cocktails and soft drinks while the little ones have fun in the water areas. This reinforces the idea that Princess, despite its sophisticated image, takes great care of the family segment.
Alongside these themed spaces, the company continues to invest in a elegant and relaxed atmosphere On their ships, with public spaces designed for comfort even on the largest vessels. Adults-only areas, spas, gyms, theaters, intimate bars, and spacious decks allow every passenger to find their ideal spot to unwind or stay active.
All these actions, combined with The Come Back New Promise program, signature cuisine, cultural activities, and attention to the Spanish-speaking market, make Princess Cruises a very attractive option for those seeking complete offshore experiencesCombining leisure, relaxation, discovery of new destinations and meticulous service.