Kunezikhathi lapho ngifanekisa i-athikili eyodwa noma enye engibhala ngayo, ngisebenzisa ama-logo ezinkampani zemikhumbi, la ma-isotopes (imidwebo) asisiza ukuthi siqaphele ukuthi umkhumbi ungokabani futhi asenze simomotheka lapho sikhumbula uhambo esilenzile kuwo. Ukuhlonipha lokhu kumamatheka engikugqokile lapho ngibona uphawu olulodwa noma olunye, namuhla ngizotshela abanye ilukuluku ngomlando wale midwebo ekhomba uphawu: ilogo.
Isibonelo, Ngokuya ngeWikipedia, ama-initials e-MSC ahambisana nenkampani yabazali, iMediterranean Shipping Company. I-MSC Cruises yinkampani esekelwayo yase-Italy-Switzerland eyasungulwa ngo-1987, okwathi eminyakeni emibili kamuva yaba yingxenye yeNkampani Yokuthumela Izinto YaseMedithera. Ngemuva kwalokho ushintsho lwamagama lwaqala ukuba yilokho esikwaziyo njengeMSC Crociere.
Ilogo yeMSC Cruises isishintshe kaningi. Ekuqaleni yayifana naleyo yenkampani yabazali, kepha yabe isishintsha futhi izinhlamvu zafakwa kwikhampasi. Umbala oluhlaza okwesibhakabhaka weMedithera yiwo ovelele. Ngo-2000 (futhi njengophawu lokungena enkulungwaneni yeminyaka) kwanqunywa ukwakhiwa kabusha komkhiqizo, eyakhiwe ngabakwaLandor Associates, yisikhathi lapho oshimula abathathu babonakala bemukelwa khona ngohlamvu C (ngosonhlamvukazi) ngezinhlamvu eziklanywe ngokukhethekile nguJean Porchez, umdwebi wezithombe odumile waseFrance nomakhi wohlobo. Nguye owadala uhlobo lwamanje lwe-Le Monde.
Ku-Wikipedia efanayo, sikhuluma ngoshimula besici beMSC Cruises, ababonakala bedwetshiwe ngombala oluhlaza okwesibhakabhaka njenge-logo.
Ilogo yeRoyal Caribbean ukwakheka komqhele nehange, okungachazwa njengamakhosi ezilwandle, anegama lomkhiqizo, uhlobo lochazo kanye nemibala ethile. Le logo isetshenziswe kusukela ngo-1970. Umklami wayo ungumdwebi nomqophi waseBrazil uRomero Britto, yena lowo owaklama i-Absolut Vodka.
I-logo yenkampani yokuthumela ngokunethezeka iCunard igcina isibalo sebhubesi, ngegolide, lokho kuphawule ifulegi lenkampani ngaphambi kokuhlangana kwayo neWhite Star Line. Leli bhubesi lifaka umqhele ngenhla kwekhanda lalo futhi liphethe imbulunga ekhombisa umhlaba osentshonalanga.
I-logo esiyibona kushimula wemikhumbi ye ICarnival Cruise Line inemibala emithathu: obomvu, omhlophe noluhlaza okwesibhakabhaka, ngokuma kukashimula kuboniswa umsila womkhomo.
Futhi ngalokhu ngiphawule kuwe ezinye izifiso zama-logo ezinkampani ezibaluleke kakhulu zokuthumela, kepha ngiyazi ukuthi ngizoshiya abanye, futhi kungekudala ngizokhuluma ngabo nangamalogo abo.