Film tourism, or cinematographic tourism, is a concept that is understood as the leisure activity linked to geographical locations related to cinema, be it movies, or television series. We have many examples, and without a doubt the city councils are raffling that the great productions are filmed between their streets or monuments, because they know that it is a showcase for the city. As well, this type of tourism is also arriving on board ships, and in ports.
To continue with an anecdote, which has been the one that has caught my attention, Right now one of the biggest hits in Indian cinema is Dil Dhadakne Do, a family comedy that takes place between the city of Istanbul and a cruise on the high seas aboard a Pullmantur ship.
Dil Dhadakne Do, released last summer, would be a blockbuster, since in the first weeks it raised more than 4 million euros at the box office. The production of Dil Dhadakne Do is the second great contribution of the Indian director Zoya Akhtar to the Spanish tourism industry, who has already directed Zindagi Na Milegi Dobara, a feature film shot in Spain, Egypt and the United Kingdom that has been praised by the public and critics. .
According to experts the magnetism effect of the movies, and specifically those of Bollywood, is very positive. The arrival of visitors to locations that appear in Bollywood films increased by more than 20%, certainly something not inconsiderable, since the Indian market is a power that is awakening.
When it comes to the Spanish cruise market, India, which will send 30 million tourists around the world in two years, is a complete stranger. The Spanish sector has more share in countries of Southeast Asia or Australia.