There are times when to illustrate one or another article I write about, I use the logos of the shipping companies, these isotopes (drawings) help us to recognize which of them the ship belongs to and makes us smile when we remember the trips we made in it . In homage to this smile that I put on when I see one or another logo, today I am going to tell some curiosities about the history of these drawings that identify the brand: the logo.
For example, According to Wikipedia, MSC stands for the parent company, Mediterranean Shipping Company. MSC Cruises is an Italian-Swiss subsidiary founded in 1987, which two years later became part of the Mediterranean Shipping Company. Then the name changes began to become what we know as MSC Crociere.
The MSC Cruises logo has changed several times. At first it was identical to that of the parent company, but then it changed and the letters were embedded in a compass rose. The blue color of the Mediterranean is the one that predominates. In 2000 (and as a symbol of entry into the millennium) it was decided to redesign the brand, created by Landor Associates, is the moment in which the three chimneys appear embraced by the letter C (in capital letters) with the letters specially designed by Jean Porchez, a renowned French graphic designer and type designer. He was the one who created the current Le Monde typeface.
In the same Wikipedia, we mention the characteristic MSC Cruises chimneys, which appear painted in navy blue as the logo.
The Royal Caribbean logo is the composition of a crown and an anchor, which could be interpreted as being the kings of the seas, with the brand name, a typeface and certain colors. This logo has been used since 1970. Its designer is the Brazilian painter and sculptor Romero Britto, the same one who designed the one for Absolut Vodka.
The logo of the luxury shipping company Cunard maintains the figure of the lion, in gold, that characterized the flag of the company before its union with the White Star Line. This lion wears a crown above his head and is holding a globe that shows the western hemisphere.
The logo that we see on the chimney of the ships of Carnival Cruise Line has three colors: red, white and blue, with the shape of a chimney the tail of a whale is represented.
And with this I have told you some curiosities of the logos of the most important shipping companies, but I know that I will leave others, and very soon I will talk about them and their logos.