Pane dzimwe nguva apo yekuenzanisira chimwe kana chimwe chinyorwa chandinonyora nezvacho, ini ndinoshandisa marogo emakambani anotumira zvinhu, aya maisotopu (madhirowa) anotibatsira kuziva kuti ndeipi yavo ngarava uye inoita kuti tinyemwerere patinorangarira nzendo dzatakaita mariri. Mukuremekedza kunyemwerera uku kwandinoisa pandinoona imwe kana imwe logo, nhasi ndiri kuenda kunotaurira vamwe kuda kuziva nezve nhoroondo yemifananidzo iyi inoratidza chiratidzo: logo.
Somuenzaniso, Zvinoenderana neWikipedia, MSC inomirira kambani yemubereki, Mediterranean Shipping Company. MSC Cruises ibazi reItari -Switzerland yakavambwa mu1987, iyo makore maviri akazove chikamu cheMediterranean Shipping Company. Ipapo zita shanduko rakatanga kuve izvo zvatinoziva seMSC Crociere.
Iyo MSC Cruises logo yakachinja kanoverengeka. Pakutanga yaive yakafanana neiyo yekambani yemubereki, asi yakazoshanduka uye mavara akaiswa mukambasi yakasimuka. Ruvara rwebhuruu rweMediterranean ndirwo runotungamira. Muna 2000 (uye sechiratidzo chekupinda mumireniyamu) zvakasarudzwa kugadzirisazve chiratidzo, rakagadzirwa neLandor Associates, ndiyo nguva iyo iyo chimney nhatu dzinoonekwa dzakambundirwa nemavara C (nemavara makuru) aine mavara akanyatsogadzirwa naJean Porchez, inozivikanwa French graphic dhizaini uye mhando dhizaini. Iye ndiye akagadzira iyo yazvino Le Monde typeface.
Muiyo Wikipedia imwechete, isu tinotaura hunhu hweMSC Cruises chimneys, iyo inoita kunge yakapendwa muvhi yebhuruu sechiratidzo.
Iyo Royal Caribbean logo ndiko kuumbwa kwekorona uye anchor, iyo inogona kuturikirwa semadzimambo emakungwa, ane zita rechiratidzo, typeface uye mamwe mavara. Ichi chiratidzo chakashandiswa kubva muna 1970. Mugadziri waro ndiye mupendi weBrazil uye muvezi Romero Britto, mumwechete iye akagadzira iyo yeAbsolut Vodka.
Iyo logo yekambani yepamusoro yekutakura Cunard inochengetedza chimiro cheshumba, mugoridhe, iyo yakaratidza mureza wekambani pamberi pemubatanidzwa wayo neWhite Star Line. Shumba iyi inopfeka korona pamusoro pemusoro wayo uye yakabata globhu inoratidza kumadokero kwenyika.
Chiratidzo chatinoona pane chimney chengarava dze Carnival Cruise Line ine matatu mavara: tsvuku, chena uye bhuruu, ine chimiro chechimbini muswe wehove inomiririrwa.
Uye neizvi ndakataura kwauri zvimwe zvirevo zvemalogo emakambani ekutakura akakosha, asi ndinoziva kuti ndichasiya vamwe, uye munguva pfupi iri kutevera ndichataura nezvavo nemarogo avo.